Best content editors for your blog

Learn about the best content publishers for your blog, whether it’s a personal hobby or part of your business venture. Discover everything these tools have to offer here.

Blog editors

Blogs are websites that have been created to share written content with users and there are a variety of them, from personal to business, however they have something in common and that is that the owners upload relevant information from their personal perspective or based on your business career.

The blog has the peculiarity that it allows site owners to get in touch with users, allowing them to read what they upload and facilitating interaction and feedback between both parties.

Thus, having a blog with good content is essential to obtain better results in your publications, however it is necessary that you have a good editor to get the most out of this digital tool.

Free content editors for your blog

These are platforms through which you can create, manage and upload content to your blog for free, with a simple interface and covering the needs of your hobby or business.


This is an editor that offers specialized tools in digital marketing, so that they can be of benefit to growing businesses and ventures.

By creating an account with HubSpot you will be able to use the free blog builder that has options for creating web pages with sections dedicated to blogs, site traffic metrics, drag and drop editor, custom domain hosting, SSL security, Basic SEO and more.

It also has predesigned themes and options to create your blog in a personalized way. It has a free version and a Premium version with more features enabled.


If you blog on a personal basis and don’t want to use an editor based on digital marketing, Blogger is ideal for you as all you need to do is open an account, add your posts and publish.

Just by having a Gmail email account, you will be able to access the blog creation tool automatically.

Through blogger you can acquire a personal domain, apply SEO optimization strategies, link your blog to Google Analytics, optimize with Adsense and edit HTML and CSS.


If you want to give your blog an attractive appearance for users, with Tumblr you can modify your space in a creative way, adding images, videos and GIFs in addition to the content in text format.

This editor is perfect for personal blogs, however it can also be adapted to the needs of your venture or business.


Although it is a relatively new tool, it offers excellent options for your blogs, since it shows the content in an attractive way for the users.
It has a community of writers, authors and collaborators, within which they offer recommendations to improve your blogs.

Medium will allow you to access directly from your Facebook or Twitter account and has a responsive design by default.


Site123 It is a web page that allows you to create blogs for free, with a friendly, simple and widely functional interface. It’s ideal for beginners so you won’t need programming knowledge to use it and you’ll be able to optimize your blog with all the tools it offers.

However, to be able to access the option to create your own domain and expand the storage, you will need to contract the Premium plan, which requires a monthly subscription payment.


This tool was launched in 2008 and currently has millions of users who use it, thanks to the fact that they offer a variety of functions, pre-designed templates, and the option to customize them.

The tool offers an intuitive interface that promises to improve your SEO positioning, analytical metrics and widgets with which you can turn your blog into something very attractive to users, with a professional touch.

Plugins to reduce the weight of images on the web

There is a wide variety of tools that you can use to improve the performance of your internet pages, including Plugins to reduce the weight of images on the web, find out everything about it here.

Plugins to optimize the images of your website

Very heavy images can slow down the loading speed of your website causing Google to consider it too slow and therefore a decrease in the positioning of your page in the list of this search engine, since the delay significantly affects the user experience during their visit.

One of the main drawbacks that occurs when changing the format of the images on your website is that they reduce their quality, also affecting the user experience during their visit, so it is extremely important to use plugins that help you optimize each image. without deteriorating its quality.

These plugins allow you to reduce the size and weight of your images while maintaining good enough quality so as not to affect the user experience on the website.

So, it’s time to get down to work and learn about the best plugins to optimize images for your WordPress site and the best thing is that you won’t have to do it manually or invest too much time or money in it.

Image Image Optimizer

This plugin is compatible with WooCommerce, NextGen Gallery and WP Retina, offers bulk optimization and allows you to choose between 3 compression options, normal, aggressive and ultra, as well as a button to restore the image to its original size in case it does not be satisfied with the result.

It has a free version, which offers 25MB of images per month, and another PRO for which you must pay a monthly amount.

This plugin offers the option to automatically reduce the size of your images without having to do it manually, it also brings great speed to your site since it works directly with the cloud and adapts to the cross-platform view in the various browsers that visitors can use .

It includes lazy loading and optimal image replacement, in case the web surfer has a slow connection speed, as well as automatically detecting the user’s browser and providing compatibility.

The plugin images work with fast CND and is available in free and Premium version.

Optimus Image Optimizer

This plugin employs fast compression with no loss of image quality, as well as being WooCommerce, WP Retina and multi-site compatible.

It has bulk optimization so you can apply it to the images you already have on your website. You can also combine it with its Cache Enabler plugin to search for images in Google’s light format.

It is available in a free and annual subscription Premium version, offering unlimited image compression.

WP Smush

This plugin reduces the hidden information of the images and their size without affecting their quality, it also has an option to analyze those images that are on your website and to be able to reduce it, it allows you to work with a maximum of 50 simultaneous files and do manual smush in case you need it.

The plugin works with images in JPG, GIF and PNG formats, however the size of the files is limited and equals 1 MB. It has a free version and a Premium version.


It has a free option that allows you to compress 100 monthly images in JPG, JPEG and PNG format, as well as an automatic compression option for new and existing images in bulk.

With this plugin you can reduce the weight of images by up to 60% in JPEG format and up to 80% in PNG without losing quality. Furthermore, the size of the files to be converted is unlimited.

What is responsive design?

We tell you what responsive design consists of?, so that you can take advantage of this strategy for your venture and get the best benefits from it. Continue reading and find out all about it here.

The responsive design

Also called Responsive Design, it is what is known as adaptive design, a technique used to adapt conventional websites so that users can access them through various devices, such as smartphones, tablets and others. .

Usually, those who design websites do so through a computer or PC, however, users do not always access the Internet through this equipment but use other devices, so it is necessary that the pages can be viewed in the same way on whatever the access platform used by the Internet user.

This aspect has been a challenge for brands and even web developers since, thanks to the continuous advancement of technology, every day a variety of devices with different resolutions are launched on the market, making it almost impossible to create a version of websites for each one of them.

However, the above has fueled the growth of responsive design, which despite not being a new term, is in full swing.

Responsive Design, as its name indicates, aims to offer a design that adapts and responds to the needs of users, regardless of the type of device they use to access the website, understanding that they must respond efficiently to the dimensions of the screen, orientation and proportional arrangement of the elements on the page, as well as its general operation.

This implies that even if the same web page is used for all users to see, in each particular case a different but equally functional version is displayed.

How does the Responsive design work?

Previously, when responsive design was something new among websites, pages only adapted structural elements and text to the various access platforms, while images and videos could lose quality or simply not be seen through other devices than computers or PCs.

However, nowadays responsive design has evolved to the point where practically all the elements of a page can be modified so that any user can access it through different devices, enjoying the same positive experience in each case.

The responsive design uses a series of CSS3 style sheets, which using the “mediaquery” attribute transform any conventional website into multiplatform pages with the ability to adapt to any access device, offering the best user experience.

The application of this technique makes it possible to automatically detect the size of the device’s screen and automatically adjust all the elements that make up the web page.

In addition, there is a unique HTML code, which is sent to all access devices or platforms, so that it does not require redirection to another URL.

In this way, both the design and the content of the pages are adapted using a CSS code, through a structure known as a CSS Grid.

However, when developing a website, it is necessary to use responsive design themes and select the appropriate size of the elements, considering the possible view dimensions.

All this will allow you to achieve the following:

• A better user experience on the website.
• Elimination of duplicate content.
• Reduced development costs
• Increase the variability and versatility of the website.
• Optimize your website and each of the pages that make it up.

So don’t wait any longer and start applying responsive design to the pages of your website. If you are interested in discovering the best techniques and tricks to keep your equipment in optimum condition and take advantage of all the tools they offer, you cannot stop reading the articles that are published on our blog.

How to optimize a web page so that it is not heavy?

A large part of the effectiveness of digital marketing strategies is based on providing the user with the best possible experience when visiting a website, so this time we will tell you how to optimize a web page so that it is not heavy and increases its speed. load to the max.

Website optimization

Currently, it is not enough for your business or venture to have a presence on the Internet, it is necessary that said presence offer users or Internet users the best possible experience, for which it is necessary to comply with certain basic premises such as having a lightweight website that loads quickly, offer valuable and useful content, keep pages running optimally and more.

When your web pages work optimally, you will see the reflection in the growth of your brand or business, both in web positioning and in terms of sales and recognition of the general public.

Website optimization techniques

Web page optimization techniques constitute a group of strategies that will allow you to improve the user experience within the site since it is the most relevant factor when it comes to having a business or venture with a digital presence.

Analyze user preferences

Knowing what your target audience and users in general like is essential to plan content marketing strategies and offer a satisfactory experience when they visit your website.

For this reason, it is essential that you define your buyer persona, study their behavior and be able to identify what would give them the best experience on your website.

Research and use keywords

This strategy is fundamental when it comes to improving the quality of what you offer on your website and favoring the image of your Brand through your pages, for this it is necessary that you identify the words most searched for by users on the Internet and later the relationships with the content you upload to your website.

Have a suitable URL

This point refers to the standardization of the URLs of your pages, although it is unlikely that a user enters a specific URL for a certain section of your website, if it is an important factor that the main search engines consider for positioning organic.

Use optimized images

Another important aspect to improve the user experience on your website is that the images are optimized to help visually attract their attention and also that this does not influence the loading speed of the web page.

Remember that the better the visual content you upload to your website, the greater the attention it will receive from users and with current digital tools it is possible to offer this quality without sacrificing the loading speed of the site.

Bet on a link building strategy

The idea is that you understand that it is not possible to create content without considering digital marketing strategies, so resorting to link building is an excellent way to improve the user experience.

The link building consists of placing incoming links to your website from other domains with great relevance in your niche, in a simpler way it means obtaining a recommendation of your website from other pages that enjoy a large audience to improve your positioning accordingly. in search engines.

Ensure the loading speed of your pages

As we mentioned before, the loading speed of a website is an aspect considered by the main search engines, who also estimate that the optimal loading speed should not be more than 3 seconds in order to offer the best experience to users. the users who visit it.

Periodically test and monitor the performance of your website

An excellent strategy to improve the user experience on your website is to constantly monitor its optimal functioning. For this, you can also use tools such as web analytics.